About ANI
Alyssa Nobriga International is a personal development and professional coaching education company. Our work includes a year-long coaching certification, mastermind groups, digital programs, events, podcasts and educational content.
The Role
We are hiring an experienced Social Media Growth Manager to own ANI's organic social content and lead-generation system across Instagram, TikTok, Facebook and YouTube Shorts. Instagram is the immediate priority. TikTok and Facebook must be maintained alongside it, and YouTube will become a larger part of the role after the Instagram system is working consistently. Your job is to publish high quality, high converting on-brand content every day, learn from the data, build an engaged community and regularly move the right people from social media onto ANI's email list.
This is a hands-on role. You will research ideas, write copy, coordinate creative, manage approvals, publish content, test links and formats, support launches, coordinate content collaborations and review results. You will also use the company`s AI tools and improve them through clear feedback, examples and performance data.
What You Will Own
Plan and publish daily Instagram content tied to ANI's content priorities, offers, launches, podcasts and email strategy.
Adapt and distribute approved content across TikTok, Facebook and YouTube or YouTube Shorts according to the agreed platform cadence.
Find strong hooks, clips and ideas in podcasts, trainings, coaching, newsletters and existing content.
Write and edit Reels hooks, captions, carousel copy, short scripts, Story copy and calls to action in the founder's voice.
Coordinate with designers and video editors to move content from idea to approved, published asset.
Complete all publishing details, including selecting relevant trending audio, preparing cover or thumbnail text, confirming captions and completing a final live-post check.
Run the Trial Reel testing system: select and publish two to three Trial Reels per day during active testing periods, test hooks and formats, track early results and move winning content to the main feed.
Run at least one feed-post opt-in and one Story opt-in each week, using ManyChat to move people onto ANI's email list.
Test every post, link, keyword and automation before it goes live, then check the published experience for errors.
Monitor and respond to comments, DMs, tags and audience questions within one business day. Escalate urgent, sensitive or sales-related messages to the correct team member on the same day.
Coordinate content collaborations by sending collaboration requests and contacting podcast guests, featured experts and their teams before and after publication.
Translate launch plans into the social calendar, manage launch-specific feed posts and Stories, and complete the social-media sections of launch checklists.
Prepare content for R&A, manage feedback through completion, coordinate the weekly strategy and content-review meetings, and secure approvals early enough to protect the content runway.
Review performance each week and recommend what to repeat, change or stop based on the data.
Train ANI's approved AI tools by documenting founder feedback, strong examples, weak examples and performance results.
Maintain the content calendar, approval status and a one-week approved-content runway in ClickUp.
Keep social assets, links, captions, source material and related ClickUp tasks organized so another team member can find, review and publish them without delay.
Share relevant social insights with the podcast, email and broader marketing team.
How Success Will Be Measured
Publishing consistency: daily Instagram publishing and the agreed TikTok, Facebook and YouTube or YouTube Shorts cadence, with planned posts published on time.
Approved-content runway: at least one week of approved content maintained whenever possible, with fewer last-minute approvals.
Trial Reel testing with results and promotion decisions recorded.
Audience growth: steady growth measured through net-new followers and non-follower reach.
Content engagement: improvement in reach, shares, saves, watch time and other format-specific engagement measures.
Organic lead generation: a steady flow of email opt-ins from feed posts and Stories, tracked by source and conversion rate.
Community responsiveness: comments, DMs, tags and audience questions answered within one business day, with urgent issues escalated the same day.
Publishing quality: every post, link, keyword and automation checked before launch; errors logged and corrected within the same business day.
Content quality: more accurate first drafts in the founder's voice and fewer revisions over time.
Weekly reporting + insight quality: clear recommendations on what to repeat, change or stop, supported by performance data.
Who We Are Looking For
At least three years of hands-on social media or content marketing experience, ideally with a founder-led brand, coach, educator or online-program company.
Strong organic social-media knowledge across Instagram, TikTok, Facebook and YouTube or YouTube Shorts, including Reels, Stories, carousels, analytics and organic lead generation.
Strong copywriting and editing skills, with evidence that you can learn and write in someone else's voice.
Comfort working with data and turning results into clear content decisions.
Practical experience using AI in a content workflow, along with the judgment to improve or reject weak output.
Experience with ManyChat, Meta Business Suite, Canva, ClickUp and Google Drive, or the ability to learn them quickly.
A proactive, self-sufficient working style. You notice what is needed, ask good questions and follow through without waiting for every next step to be assigned.
Clear communication, strong attention to detail and reliable availability Monday-Friday from 9 a.m. to 5 p.m. Pacific Time.