🚀 We are on the hunt for a dynamic Social Media Manager specializing in influencer account growth.
PLEASE APPLY ONLY IF YOU CAN DEMONSTRATE PROVEN TRACK RECORD OF GROWING AN INFLUENCER ACCOUNT BEYOND 100K FOLLOWERS.
🚀 Independent Contractor role (100% remote - work from anywhere)
🎯 Expected load: up to 20 hrs/week
📈 Time zone: Our team works during Pacific Time hours (9-5, Mon-Fri), we would love to have someone who will be available for communication during Pacific Time zone hours.
Your mission is to amplify the online presence of the Alyssa Nobriga brand, driving deeper audience engagement and broadening our reach into new demographic segments and geographic locations. This role demands a blend of creativity, strategic planning, and a proven track record in scaling the social accounts of macro influencers or notable figures in the coaching or personal development sectors.
Key Responsibilities:
🔍 Competitive Analysis & Trend Research: Monitor and analyze the strategies of leading figures in the coaching and personal development sectors, as well as viral content creators across industries.
You are responsible for staying ahead of market trends, identifying successful content strategies, and applying these insights to our content planning.
Your ability to spot viral phenomena, understand their mechanics, and adapt these principles to our brand's voice and goals is crucial for innovative content creation and strategic planning.
📊 Advanced Analytics & Reporting: Take a deep dive into analytics, using tools and methodologies to track, analyze, and report on our social media performance with precision. Your reports should go beyond basic metrics, offering insights into audience behavior, content engagement patterns, and the effectiveness of different strategies and campaigns. Develop and present regular, detailed analytics reports that highlight successes, opportunities for improvement, and recommendations for strategy adjustments based on data-driven insights.Your expertise will enable us to make informed decisions and continuously optimize our social media presence for maximum impact and growth.
🎨 Content Mastery: Craft original content and ingeniously repurpose existing assets, including videos and podcasts, to captivate and expand our audience. Work alongside our video editor to create compelling narratives, utilize engaging captions, and leverage relevant hashtags to enhance visibility and engagement.
💬 Engagement & Community Building: Actively engage with our community across platforms (Instagram, Facebook, YouTube, LinkedIn, TikTok), fostering a welcoming and interactive environment. Your prompt and personable responses to comments, messages, and inquiries will be key in building our brand's community.
📈 Strategic Growth: Own and execute a strategic plan for substantial follower growth, employing data analytics to inform decisions and measure success. Your strategies will be instrumental in expanding our audience base and enhancing brand reach.
🚀 Campaign Innovation: Conceptualize and implement comprehensive social media campaigns that align with our brand goals, ensuring consistency and compelling branding across all activities.
✨ Content Strategy & Ideation: Take charge of our content strategy and calendar, crafting creative and strategic content and campaign ideas that resonate with our brand ethos and strategic objectives.
Requirements:
🌟 Demonstrable experience in growing and managing the social media presence of macro influencers, especially within the coaching, personal development, or similar industries.
🖌️ A portfolio showcasing expertise in content creation, from copywriting to graphic design, and a knack for storytelling that engages and inspires.
📱 Deep familiarity with the nuances of major social media platforms (Instagram, Facebook, YouTube, LinkedIn, TikTok) and the ability to tailor content and strategies to each.
🔍 Proficiency with social media scheduling and analytics tools, with a keen eye for identifying trends, insights, and audience preferences.
🗣️ Exceptional communication, interpersonal skills, and the ability to engage with a diverse audience.
💡 A creative mindset with a passion for the latest social media trends and innovations.
📊 Strong project management skills, with the ability to lead projects autonomously and deliver results in a remote work environment.
Preferred Qualifications:
🌈 Prior experience working directly with influencers in the coaching or certification industry is highly desirable.
🤝 Knowledge of influencer marketing, collaboration strategies, and familiarity with influencer brand guidelines and identity.
Application Instructions:
✨ If you have a proven track record of successfully managing and growing the social accounts of macro influencers or leaders in the coaching sector, we encourage you to apply.
You`ll be asked to submit video introductions and include examples of your work that demonstrate your ability to significantly enhance an influencer's social media presence and share stories of how you've owned and transformed their social media strategy to achieve remarkable growth.