About Us: 

Propel is the first of its kind AI-native lifecycle marketing consulting firm specializing in delivering the entire value chain of a campaign. We own the 

• technology

• strategy

• creativity

• analytics

• and the execution of campaigns

Offering our clients a one-stop solution to meet their growing marketing needs. 

We have 4+ years of experience, serving 100+ clients with 80% of our clientele being early stage innovative startups from the US. As we target a $10M ARR milestone this year, we invite you to join our core team and help shape the future of marketing and consulting.

About the role: 

This role offers you a chance to work with some of the most innovative companies globally. Building a strong foundation in strategy, marketing, analytics and consulting while getting equipped with the AI skills you will need to become an extraordinary professional. 

You will be working with the founders on a day to day basis, creating campaigns, operating multiple tools, analyzing user behavior and delivering stellar client experience from Day 1!

This role calls for a creative, service oriented and a data-driven professional who is tenacious and wants to make a real impact in the world. 

Key responsibilities: 

• Design and execute advanced retention campaigns for early-stage B2C companies, pushing the boundaries of engagement and loyalty

• Map out and optimize customer journey stages, using data to increase lifetime value and engagement

• Utilize customer data to inform campaign decisions, tailoring retention strategies and assessing performance

• Proactively address client challenges, ensuring solutions are perfectly aligned with their goals and retention objectives

• Maintain a high work ethic and develop yourself as a cross functional professional proficient in all the aspects of modern day marketing

What You Get: 

• A pivotal role in shaping the future of retention marketing and consulting, collaborating with visionary founders and leveraging cutting-edge AI tools

• Competitive compensation with performance-based incentives tied to tangible client and company growth

• Opportunity to continuously upskill on the skills required to be a future proof professional who can thrive in this AI first world

• The flexibility to innovate within a dynamic, global environment that values clear outcomes over empty buzzwords

Required competencies: 

• Strong communication skills

• Creativity in thought

• Empathy

• Structured thinking

• Affinity towards AI tools and software in general

• Ability to have fun

• Ability to question things and bring independent thought

• Tenacity and high regard for quality

• Servitude and analytical thinking

• Exceptionally organized, with sharp attention to detail

• Energetic, dynamic, and unafraid to take ownership of both wins and misses

What kind of marketing does Propel do? Lifecycle marketing — not brand campaigns, not ads, not social media. It's the discipline of communicating with users after they've signed up or downloaded an app. Every email, push notification, SMS, WhatsApp message, or in-app banner a user receives from a product is what we design, build, and optimise.

What channels do you work on? Email, push notifications, SMS, WhatsApp, and in-app banners. No billboards, no paid media, no ATL/BTL. Everything is digital and direct-to-user.

Who are your clients and what kind of work do you do for them? We work with B2C companies — typically apps and digital health products. For each client we own their entire user communication strategy: what to send, to whom, when, and why. That means building campaign flows, writing briefs, reviewing copy, and working with the ESP (email service platform) to execute.

Do I need prior lifecycle marketing experience? No. We don't expect prior lifecycle experience. What we do expect is strong marketing fundamentals — understanding user behaviour, clear thinking on segmentation, and the ability to learn tools quickly. The technical side is teachable.

What does day-to-day work actually look like? You own a set of client accounts. On any given day you could be auditing a campaign flow, briefing copy, reviewing a build in the ESP, analysing open/click data, or writing a strategy doc for a new campaign. It's strategic and executional — you don't hand things off, you see them through.

Where does the audience come from? Is there a list? No lists. This is B2C — when a user signs up on a platform, they're automatically added to the client's CRM. We then segment users based on their behaviour (what they've done, what they haven't done) and design communications accordingly.

Is this a creative role or a strategic one? Both. You'll be thinking about strategy (what campaigns to build, what problem they solve) and also reviewing the actual copy and design that goes out. You won't be writing copy from scratch on day one, but you'll be close to it.

What is the growth path in this role? You start owning client accounts end-to-end. As you develop, you take on larger clients, more complex campaign architectures, and eventually lead strategy independently. We're a growing agency — the scope expands fast if you do.