About Us: 

Propel is redefining customer lifecycle management with our AI-powered platform that supports lifecycle marketers in delivering exceptional results. With three years of industry expertise and a portfolio of over 100 clients, we empower businesses to achieve sustainable growth through data-driven retention strategies. As we target a $10M ARR milestone this year, we invite you to join our core team and help shape the future of retention marketing. 

Mission: 

Your mission should you choose to accept, is to craft the most effective retention campaigns the world has seen, leveraging Propel’s AI-enhanced tools and insights. This role calls for a creative and data-driven expert dedicated to elevating customer loyalty and maximizing long-term value for our clients.

Key responsibilities: 

User Retention and Success: 

• Design and execute advanced retention campaigns for early-stage B2C companies, pushing the boundaries of engagement and loyalty

• Map out and optimize customer journey stages, using data to increase lifetime value and engagement

• Employ platforms like MoEngage, OneSignal, Braze, and Customer.io for hyper-personalized customer interactions

Operational Excellence: 

• Utilize customer data to inform campaign decisions, tailoring retention strategies and assessing performance

• Maintain a high client satisfaction rate, with a goal of consistently achieving an NPS of 4+

Leadership and Team Coordination: 

• Proactively address challenges, ensuring solutions are perfectly aligned with client goals and retention objectives

What You Get: 

• A pivotal role in shaping the future of retention marketing, collaborating with visionary founders and leveraging cutting-edge AI tools

• Competitive compensation with performance-based incentives tied to tangible client and company growth

• The flexibility to innovate within a dynamic, global environment that values clear outcomes over empty buzzwords

• Opportunities for professional development as you refine and expand your capabilities in the fast-evolving CRM landscape

Required competencies: 

• Expertise in designing and executing high-impact retention campaigns tailored to B2C companies

• Advanced knowledge of marketing automation and customer engagement platforms (e.g., MoEngage, Braze, Customer.io)

• Strong analytical skills to assess customer journey stages and leverage data-driven insights for campaign optimization

• Creativity in developing strategies that enhance customer loyalty and increase long-term value

• Effective communication skills to collaborate with internal teams and ensure alignment on retention goals

Qualifications: 

• Minimum 2 years of experience managing retention for a high-paced B2C startup

• Proven success in executing retention campaigns and using marketing automation tools

• Bachelor’s degree in Marketing, Business, or related field, or equivalent professional experience

Personal attributes: 

- Exceptionally organized, with sharp attention to detail and the ability to juggle overlapping client needs

- Energetic, dynamic, and unafraid to take ownership of both wins and misses, always seeking ways to elevate team performance

- Quick to identify opportunities for improvement, showing initiative and adaptability in a fast-paced environment