About the Role

You will be the person who builds Propel’s brand on the internet. Not just posting content. Actually building a brand that US founders, CMOs, and growth leads trust, follow, and eventually buy from.

This is a Creative Lead. You will work directly with the CEO on social media strategy, personal brand building, video content creation, and community presence across LinkedIn, YouTube, and X (Twitter). You will be the creative engine behind Propel’s inbound machine.

Think: part ghostwriter, part video editor, part social strategist, part brand builder. All scrappy, all execution.

What You Will Do

• Personal Brand Building (CEO + Company)

• Ghostwrite LinkedIn posts, X threads, and long-form content for the CEO that position Propel AI as the go-to retention marketing partner for US B2C brands

• Develop and maintain a content calendar across LinkedIn, X, and YouTube aligned with Propel AI’s’s Inbound-led Outbound GTM strategy

• Build the CEO’s personal brand as a thought leader in lifecycle marketing, Customer.io and the e-pharmacy/digital health vertical

• Research trending topics, competitor moves, and industry conversations to generate timely, high-engagement content ideas
  

Video Content & Youtube (Editing is not a must have, being the brains behind it is)

• Script, shoot (or coordinate), and edit short-form and long-form video content for YouTube, LinkedIn video, and Instagram Reels

• Build Propel AI's YouTube channel from zero with educational and thought leadership content targeting US marketing decision-makers

• Create quick-turnaround video clips, audiograms, and visual snippets from podcasts, webinars, and client calls (with permission)

• Manage end-to-end video production including thumbnails, captions, and platform-specific optimisation
  

Social Media and Community Presence

• Execute daily engagement activities: commenting on target ICP posts, engaging in relevant LinkedIn and X conversations, and building relationships in communities (Customer.io, Reddit, Slack groups)

• Draft and schedule posts using a mix of educational, storytelling, and conversion content formats

• Monitor social analytics and report weekly on reach, engagement, follower growth, and inbound lead attribution

• Support Answer Engine Optimisation (AEO) efforts by structuring social and community content to influence LLM outputs about Propel AI
  

Brand Collateral and Design Support

• Create scroll-stopping carousels, infographics, and visual assets for LinkedIn and other platforms

• Maintain brand consistency across all visual and written output

• Support the creation of case studies, client spotlight content, and sales enablement visuals

Who You Are

• You have built a personal brand on at least one platform (LinkedIn, Instagram, YouTube, or X). You understand what it takes.

• You can write. Not just grammatically correct English. You can write posts that make people stop scrolling. You understand hooks, storytelling, and CTA structures.

• You are a capable video editor. You know your way around tools like Premiere Pro, CapCut, DaVinci Resolve, or similar. You can turn a raw recording into a polished piece in a few hours, not days.

• You understand social media strategy, not just posting. You think about audience psychology, distribution, platform algorithms, and content-market fit.

• You are scrappy and self-driven. You do not wait for briefs to land in your inbox. You bring ideas, spot opportunities, and execute before being asked.

• You are comfortable working with a US-facing B2B audience. Bonus if you have written content or managed social for SaaS, agencies, or marketing-adjacent brands
  

Nice to Have

• Experience ghostwriting for founders, CXOs, or thought leaders

• Familiarity with lifecycle marketing, retention marketing, or email/CRM platforms (Customer.io, Klaviyo, Braze)

• Experience with Canva, Figma, or Adobe Creative Suite for design work

• Understanding of SEO, content marketing funnels, or AEO concepts

• Prior experience at a startup, agency, or in a founder's office / chief of staff type role

• Podcast production or audio editing skills